Why Are Blogs So Important?

If you use the internet regularly, you surely have seen an increase in internet journals known as blogs (web logs) over the last few years. Currently, there are millions of blogs on the Internet. There are many reasons for this and we can expect this trend to continue.

The popularity of blogs is continuing to grow. According to recent statistics from the blog-tracking site Technorati, the blogosphere has doubled every six months for the last three years Dailynewsup.com. That’s 175,000 new blogs per day worldwide. Technorati added its fifty millionth blog on July 31, 2006.

Making personal homepages was the trend of the past. Today, we are seeing more people make their own personal blogs. Some blogs are personal diaries of sorts which record a person’s thoughts, activities and reactions and they can be made for any reason worldnewupdates.com. Some make them to be a new form of a family news letter. And some make them to promote their personal hobbies.

Another popular use of blogs is to build on-line communities of people with similar interests. These can be like a fan site for sports teams, or for celebrities or even for politics. During the 2004 Presidential Campaign in the U.S., Gov. Howard Dean was the first presidential candidate to use blogs to promote their campaign.

One of the most popular kinds of blogs are blogs that are used as a news source. Many believe that this is a factor in the decline of the popularity of newspapers. The major news agencies have noticed this and all have news blogs of their own.

One of the fastest growing uses in blogs is by webmasters adding content to their sites. Blogs provide quality search engine optimization (SEO) power by their very design. The power of the blog lies in keyword rich content and in imbedded links.

“Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg – we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.”

I will not go into all the ins and outs of Digg. You can read a good article about it here. You basically submit content you find interesting to the Digg Community. The community votes it up or down. If enough people vote it up and not too many vote it down or “bury it”, your submission makes it to the “Front Page” which can generate thousands of hits to the submission.

Is Digg beneficial to the “obscure bloggers” of which I count myself? It can be if you remember the key phrase coined by Viacom movie mogul Sumner Redstone “CONTENT IS KING!”. I actually thought my brother Mark Cuban coined the phrase until I read about Redstone. This is the golden rule that drives the Digg community.

What is your blog about? Is your blog about getting traffic from front page postings regardless of quality of the content because you are ad supported? I see a lot of that on Digg. That kind of content in my opinion is not king when it comes to blogging because it is almost always content generated by someone else. Why not spend some time building a loyal readership base with quality and or original content? If you don’t people are not going to come back until you have another popular submission. I want reader loyalty. I want people to stick around and look at my multiple posts. The only way they are going to do that is if they enjoyed the initial post I submitted to Digg. When a Digg submission of mine hits front page, it is just as or more important to me how many other of my articles are clicked.

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